Services
Our standard services and programs are described below. All services will be customized to meet your specific business objectives. Contact us to schedule a complimentary strategy session.
Digital Marketing, Social Networks: Strategy, Policy & Communication
You want to be positioned as the industry leader in your target market. You understand the power of "word of mouth" advertising and want to increase your referral based business. We help organizations like yours enter the digital marketing and social media space efficiently and effectively. We can train your staff and help you develop strategies to increase the results of your current marketing and business development programs.
- Social Media Training: LinkedIn, Twitter, Facebook, Online Video & Social Bookmarking
- Social Media Policy Development
- Social Media Marketing Strategic Planning
- Article Marketing
- Email Marketing
Personal Branding and Corporate Brand Development
Your "magnetic brand" is a "unique promise of value from you to everyone who encounters you or your brand message. Social networks and Web 2.0 technology makes your brand image and message accessible to millions of people throughout the world. We help you identify and clearly articulate your brand message in a way that connects with the heart of your target market. Our services are highly effective for individuals, associations and corporations.
- Brand Identity
- Brand Alignment
- Brand Positioning
- Brand Education and Messaging
- Market and Industry Analysis
Content Development and Ghostwriting
You understand the power of social media marketing and education-based marketing. You want to establish expert status, increase visibility, build loyalty and grow your business utilizing the power of search engine optimized (SEO) articles, blog posts and press releases that are written for a sophisticated audience. You simply do not have enough time to do the writing. Or, you simply do not know what to write about. We work with you to develop a highly targeted editorial calendar and create content for you. UpwardAction® developed content generates gets noticed – by clients, customers, search engines and media. Our original content compels, persuades and influences. We make sure your words connect with the heart of your target market.
- White Papers
- Articles
- Blog Posts
- Columns
- Editorial Calendar Development
Social Media and Digital Marketing Micro Action Plans
The mobile social web (social networks) is where your clients and customers are access and share information most relevant to them via their trusted peer networks. Your target market is opting-out of traditional marketing channels (e.g. yellow pages, commercials, billboards, etc.) and opting-in to trusted, relationship-based channels (e.g. social networks). We show you where your target market is spending time online and help you connect with them in a way that directly addresses their needs, wants and desires. We also help you monitor online conversations about your products and services so you do not leave your online reputation to chance.
- Mini Social Media Marketing Plan
- Min Digital Marketing Plan
- Comprehensive Social Media & Digital Marketing Plan
- Social Media Monitoring Portal
Consulting, Personal Coaching, Group Coaching
We offer private and group coaching programs for individuals, law firms, and professional associations in the areas of personal branding, personal marketing, strategic planning and business development through Rainmaking Relationships™:
- 3 Month Private Coaching Programs
- 3 Month Speciality Group Coaching Programs
- 1 Hour Consulting Sessions by Phone
- UpwardAction for Success Coaching Circle
Keynote Presentations, Virtual Programs and On-Site Workshops
Our programing includes personal branding, corporate brand development, social networking, business blogging, business development for lawyers (via our Rainmaking Relationships™ program). We deliver programs via the following channels:
- Teleseminars
- Webinars
- Keynote Presentations
- In-person Workshops
