UpwardAction® is a market research and online communications agency based in New Jersey with offices in New York City. We are committed to helping our clients leverage the power of Web 2.0 and social networks to build expert status, expand visibility and increase bottom-line results.
An organization's ability to build trust, inspire loyalty and stand-out as an industry leader is critical to its sustainable success. We help our clients develop magnetic brand messages and use digital media and social networks to create maximum value for all stakeholders.
TC Coleman, Esq., CEO of UpwardAction®
Tasha (TC) Cooper Coleman, Esq. Founder and CEO
TC Coleman, Esq. (affectionately known as "Coach TC") is a personal branding consultant, social media and digital marketing strategist, author and keynote speaker. Armed with more than a decade of legal and business experiences that include practice at a top international law firm and a federal banking regulatory agency and serving as in-house counsel and a corporate executive at a premier, luxury brand, publicly held company, TC’s unique combination of experiences fuels her ability to help clients build and strengthen a wide array of business generating initiatives and professional development initiatives. TC earned her law degree at Columbia University School of Law (NY), where she was a Harlan Fisk Stone Scholar, and her BA with honors at Hampton University (VA); she is also a CoachU Graduate. Click here for TC's full bio.
Jannie E. Cooper
SENIOR ADVISER - CLIENT RELATIONS
Mrs. Cooper is an external affairs guru and a natural people person. She is also a retired principal with more than 35 years of experience in education. Jannie enjoys a very active life of community service with her church and local economic development nonprofits. At UpwardAction®, she enjoys ensuring that everyone who interacts with UpwardAction® has an exceptional experience, beginning with their very first interaction with our agency be that by telephone, email or an in-person experience. She is a lifetime member of Delta Sigma Theta Incorporated.
Marenda Hughes Taylor
DIRECTOR OF ONLINE TECHNOLOGY
Marenda Hughes Taylor has over 10 years of experience in Internet marketing and search engine optimization (SEO). She is a blogger and SEO guru who brings to UpwardAction® a passion for helping clients organically grow their businesses through increasing their search engine rankings and online currency.
Andrew Morrison
DIRECTOR OF BUSINESS DEVELOPMENT
Andrew Morrison has extensive corporate database marketing and direct sales experience with companies including American Express, Disney and Proctor and Gamble. He previously built a multi-million dollar company by providing innovative direct marketing services to Fortune 500 companies.
