At UpwardAction®, we teach lawyerpreneurs, financepreneurs and entrepreneurial executives how to generate new leads, convert more clients and build expert status using social media, search engine optimization (SEO), internet marketing and online technology.   Our work results in a measurable increase to your online visibility and net profit.   We are a Branding and New Media Agency for lawyerpreneurs and financepreneurs.

Engage UpwardAction® for the following services.

For Individuals:

Personal Executive Coaching for Lawyerpreneurs and Financepreneurs
(3 month coaching program)

This private coaching program is exclusively for lawyers and finance professionals who (i) are launching businesses and service firms; (ii) are ready to launch themselves as industry experts in their industry in a way that systematically attracts ideal clients and business opportunities; (iii) are ready to develop a personalized strategy marketing plan for building strong business relationships; or (iv) need to make a mental shift that facilitates building a success business and professional life.

To get started with this program, request a strategy session on our contact us page by clicking here.

Social Media Consulting
(6 weeks social media training program)

Social networking and new media are here to stay; therefore, it is essential that you develop and implement an effective social media and Internet marketing strategy.   At UpwardAction, we help businesses effectively utilize the power of social networking and new media to differentiate their brand message in the marketplace, build loyalty and engender trust with their ideal clients.

At the end of the 6 week program, you will have developed a personalized social media strategy that includes: social media business objectives designed to take your business to the next level of success; a process for identifying the social media mediums that are most relevant to achieving your business objectives; a step-by-step action plan for utilizing the three to five most relevant social media tools for your business; and a system for evaluating your return on investment (ROI).

We can help you develop a “new media” mindset and become effective and efficient using social media tools and online technology. To get started with this program, request a strategy session on our contact us page by clicking here.

VIP Days for Individuals

If you are ready to dive into an area of social media or internet marketing strategies, our VIP Days are for you.   T.C. facilitates monthly virtual training days in which you will spend up to 6 hours in segmented time blocks learning and implementing lessons related to the social media topic of VIP day.   Become our Facebook Fan at http://www.facebook.com/upwardaction or subscribe to our newsletter at http://www.upwardactionforsuccess.com to be notified about future VIP training days.

To learn more about our VIP days, request a strategy session on our contact us page by clicking here.

For Businesses:

Strategic Marketing Plan Development for Lawyers and Finance Professionals
Includes Professional Brand Development

Your brand is your “unique promise of value.” Furthermore, your brand is the core essence of your company and serves as the framework that structures all business decisions. Effective brands convey the energy, personality, culture and passion of the entity represented. A well-designed brand message connects the business to its brand ambassadors and target audience. Powerful brands build emotional connections with your target audience that lead the decision-making process.

At UpwardAction, we help our clients develop clear, concise and compelling brand messages; communicate their messages in ways that generate business; differentiate their businesses in the marketplace; attract ideal clients and key talent; and facilitate the conversion of online friends, fans and followers to clients.
T.C. Coleman personally leads brainstorming strategy sessions to help lawyers, finance professionals and entrepreneurial executives design and execute effective social media campaigns.

At the conclusion of this training and coaching program, you will:

• Know the difference between the features and benefits of your services (and there is a difference);
• Know what emotional triggers cause people to invest in your services (as opposed to the services of others);
• Know your competitors and what they offer;
• Be comfortable clearly articulating your unique promise of value;
• Know your target market with great detail;
• Have a systematic process for building relationships using social media and online technology; and
• Know exactly how to utilize the power of social media and online technology to increase your credibility, expand your visibility and grow your business.

To get started with this program, request a strategy session on our contact us page by clicking here.

Online Business Development and Brand Monitoring
for Law Businesses, Accounting Firms and Financial Services Businesses

Internet marketing, social networking and new media have changed the landscape of business and client interaction. Gone are the days in which businesses controlled the ebb and flow of public conversations.
We are now in an era where customers and clients are engaged in conversations about brands. Therefore, building relationships is the most effective way to develop the trust and loyalty that sustains thriving businesses. Your ideal clients are using new media to communicate with other, interact with the marketplace or in some cases simply find information relevant to their needs. As a result, if you do not have a strong Internet presence and are not utilizing the power of social media to build relationships, you are loosing customers in droves. In fact, you are essentially forcing your customers to hire someone else to solve their needs.

Internet marketing and social networking presents tremendous opportunities for small and mid-sized law and finance businesses. Tools like article marketing, video marketing, search engine optimization (SEO) and new media (of which social media is a component) make it possible for lawyerpreneurs and finance-preneurs to build powerful, profitable brands that attract pre-qualified client and business opportunities, and facilitate client conversion on par with large, well-financed companies.

At UpwardAction, we help our clients design and implement article, online video and social media marketing programs that have a measureable impact on their net income. Think of us as your online marketing division.

Monitoring, measurement and assessment are essential to profitable online marketing campaigns. It is possible to measure the ROI in social media and online marketing actions. If you online brand manage on social media consultant tells you that social media and online marketing cannot be measured and quantified, hire a new expert!

Here are a few ways to measure the success of your online business development and relationship building activity:

• Business Development: Measure the net income impact of your new media strategies on generating more leads, client conversion, sales or client retention.
• Reputation Management: Monitor the ebb and flow of online conversations about your brand and offers for a real-time picture of your brand’s perception.
• Customer Service: Measure the impact of your social media efforts on the volume of calls to your service centers and traffic to your solution based online web properties.
• Marketing: Monitor the use of new media in expanding your visibility, creating brand ambassadors and facilitating customer initiated buzz through tracking online conversations.

At UpwardAction, we go beyond simply measuring web traffic and popularity on social networking sites. We will show you exactly how to utilize online technology, social networking and new media tools to connect the impact of your brand’s increased visibility to your bottom line.

To get started with this program, request a strategy session on our contact us page by clicking here.

VIP Days for Businesses

If you are ready implement fast action in your business, our VIP Days are for you.  T.C. will spend up to two full days in your office helping you (i) develop or refine your brand message; (ii) build an personalized strategy marketing plan; and (iii) implement social media tools and internet marketing into your business actions.  T.C. will also hold virtual business development days that are only available to Facebook Fans and eNewsletter subscribers.

To learn more about our VIP days, request a strategy session on our contact us page by clicking here.

Search Engine Optimization (SEO)

Growing your business and bottom line by effectively utilizing the power of the Internet requires three core components (i) a consistent flow of targeted traffic, (ii) high rankings for your key search terms and keywords, (iii) web properties and collateral that convert clicks to clients. Our SEO programs are designed to achieve these three components, resulting in a positive effect on your bottom line.

Speaking

T.C. Coleman, UpwardAction® CEO and Founder, presents full and half-day interactive workshops and keynotes for conferences, partner retreats and corporate retreats in the following areas:

• Strategic Personalized Marketing Strategy
• Business Development for Solo Practitioners, Junior Partners and Associates
• Friends, Fans and Followers – Using Social Media for Business Development
• Helping Attorney and Finance Professionals Re-think Marketing
• Online Community Building
• Permission Based Email List Building
• Website, Blog, Social Media and eMarketing Performance
• Responsible On-line Publishing Strategies
• Understanding the “Work” in Networking

UpwardAction® develops customized programs for:

• Accounting Firms
• Law Firms
• Financial Services Firms
• In-house Legal Department
• Professional and Trade Associations
• Women’s Initiatives
• Business Development Training for Associates
• Partner Retreats

What’s Hot at UpwardAction

UpwardAction® Online Business (Website) Audit - is a great starter package for businesses that are unhappy with the results of their online business activity. A certified UpwardAction® Online Business Strategist will work with you determine the health your websites and provide recommendations designed for immediate results. You can purchase this program at by clicking here.

Resources

Below is a listing of our free and entry level resources.

InspirebyAction Blog: Visit our company blog InspirebyAction for mindset, business and marketing motivation.

LawyersLaunchpad Blog: Visit our blog community for lawyers at LawyersLaunchpad.com for business development, social media and eMarketing tips written with the entrepreneurial lawyer in mind.

ArticlesByCoachTC Page: Visit T.C. Coleman’s articles page at ArticlesbyCoachTC.com for links to current and past business and marketing articles.

UpwardAction for Success eNewsletter: For FREE weekly marketing and brand tips, special offers and advance notification of program launched, subscribe to our highly acclaimed eNewsletter at UpwardActionforSuccess.

Here’s what a few folks have to say about working with us.

“I attended a Branding Brilliance workshop that T.C. co-facilitated which was filled with extremely useful information that I was able to implement right away. If you are looking to Brand your business, T.C. is definitely a great resource to help you clarify your goals. I want to personally thank T.C. for her coaching and suggestions, she’s incredible!” Darlene Willman: Entrepreneur

“Before I worked with Coach TC, my consulting/business goals lacked clarity. She helped me to sort through a plan of action to start my business and assisted me in developing my core business offerings. Coach TC asked me all the right questions allowing me to come up with the answers on my own – she helped me make sense of the obstacles that I once viewed as roadblocks. Each session with Coach TC ended with established goals that I developed and left me with the inspiration and motivation to continue to work toward launching my consulting business. I highly recommend Coach TC to anyone who takes their professional success seriously. She will help you sort through the many ideas you may have and develop a true plan of action for your professional future.
Joyce T. Smith: HR Executive, Entrepreneur

“T.C. is BRILLIANT! Her cutting edge strategies are helping me to positively TRANSFORM and GROW my business. Somehow she manages to stay on top of the ever-changing field of branding, marketing and social media, respond to multiple training requests and still provide personalized attention to her clients. She is a rock star and I would highly recommend her to anyone in ANY business.”
Terra Smith, Esq: Lawyerpreneur