Welcome to UpwardAction®, a Brand Development, Market Research and Online Publishing Agency.
Helping businesses say who they are ... one story at a time.
Helping businesses say who they are ... one story at a time.
An organization's ability to build trust, inspire loyalty and stand-out as an industry leader is critical to its sustainable success. We help our clients develop magnetic brand messages and use digital media and social networks to create maximum value for all stakeholders.
TC Coleman, Esq., CEO of UpwardAction®Get to know UpwardAction® and
TC Coleman, Esq., CEO
- PERSONAL BRANDING and CORPORATE BRAND DEVELOPMENT
A "Magnetic Brand," at its core, is a "unique promise of value." It is what others will come to expect when encountering you and/or your company. We help clients clearly define their unique and authentic brand message and promise of value in a way that conveys emotional intelligence, increases influence and expands impact.
The UpwardAction® personal branding and corporate brand development coaching and consulting methodology involves a 5 step process:
(i) internal analysis - to clearly define core values, mission, objectives, and intended impact; (ii) external assessment- to assess the current state of your brand via survey, focus groups, online analysis; (iii) bridging the gap- to develop a system to bring your brand vision to life; (iv) authentic personal marketing- to develop brand message and distribution systems that is aligned with your authentic self; and (v) brand reputation monitoring and alignment.
CONTENT DEVELOPMENT & GHOSTWRITING
UpwardAction can provide professional quality, keyword rich articles, columns, blog posts and white papers designed to build credibility, engage target audiences and increase search engine rankings.
We work with clients to (i) design a strategic editorial schedule they will implement themselves or (ii) develop content for the client based on the schedule. All services begin with a detailed assessment to understand business objectives, target audience, company culture and personal values prior to the start of a project. - DIGITAL MARKETING, SOCIAL MEDIA STRATEGY and SOLUTIONS
Social networks and Web 2.0 has forever altered the way (1) people interact with organizations and (2) organizations conduct market research and collection industry data. Simply pushing information out to the public is no longer effective. Relying on static information about your market and industry is no longer effective. Client engagement is essential to building thriving businesses. Interactive, current data that identifies trends is essential for viability.
At UpwardAction®, we help clients develop enterprise-wide social media and digital marketing strategy, policy and communication plans to engage clients, generate leads and build relationships. Our services include social media policy development; in-person workshops; keynote presentations; virtual training programs; market research and analysis; online reputation monitoring and brand management.
KEYNOTE SPEAKING, COACHING and CONSULTING
Our proprietary Rainmaking Relationships™ and Beyond Bright & Shiny™ programs are designed to help lawyers, entrepreneurs and entrepreneurial executives develop magnetic personal brands and learn essential business development and personal marketing skills (aka "rainmaking" skills) necessary attract new business opportunities and convert prospects to clients.
Our services include group coaching, personal coaching, webinars, teleseminars, in-person trainings and audio programs.
