Building a Magnetic Brand – Do What Matters


Building a Magnetic Brand – Do What Matters


Building a compelling and magnetic brand is critical to  an Magnetic Sunseteffective social media marketing program.   Your clients and customers must first have an emotional connection with you and your brand before they can be influenced by you and your message.

Magnetic brands have clear messages that do 9 primary things:

  1. Proactively seek to understand the wants, needs and desires of  ideal clients.
  2. Exhibit transparency.
  3. Focus on what is immediately relevant in addition to future needs.
  4. Build credibility.
  5. Build trust on their platform of credibility.
  6. Consistently engage clients where they are (e.g., most popular networks from the client’s perspective).
  7. Create opportunities for communication and engagement.
  8. Inform clients about how their needs are being met and value is being created.
  9. Inspire loyalty.

Inquiring minds want to know: Now that you know what it takes to establish your magnetic brand, where will you start?  I want to hear from you!

Expect the Best!

Coach TC

Tasha Cooper Coleman, Esq. (Coach TC)
Speaker, Author, Executive Coach
Personal Branding & Digital Marketing Strategist for Lawyers, Law Firms and Professional Service Providers
WeCare[@]UpwardAction.com

PS – Need help developing a compelling personal brand? We can help! Brainstorm with Coach TC to get yourself moving in the right direction!

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.