Social Media Policies
Every corporation, firm, agency, small business, educational institution and nonprofit needs a clearly defined social media policy.
Social media is not only here to stay, it’s becoming more and more popular every day. When used effectively, social media is “game changer” that has the potential to empower employees, consultants, interns and volunteers to increase your visibility; better serve your customers and clients; advance your business objectives goals and expand your influence. When misused, it can significantly damage your brand and lead to liability.
A smart social media policy communicates your organization’s expectations for the use of social media and sets the tone for online engagement. It also helps to (i) manage your online reputation; (ii) promote and protect your brand; and, (iii) mitigate risk and liability.
We have found the most effective social media policies to be clear, direct and written in plain English (not “corporate speak” or legalese). If your company does not have a social media policy, UpwardAction® can help.
Custom social media policies range from $1,500 to $5,000 depending on company/association size and business needs. Call our office at (800) 753-6576 for more information about how we can help you develop a policy that is designed to meet the exact needs of your organization.