The Art and Science of Digital Branding


The Art and Science of Digital Branding


Digital Branding is all about the art and science of leveraging the power of social media and online reputation management to build influence and attract pre-qualified client leads.

In today’s hyper-connected digital world, an influential online brand is essential to the growth and sustainability of your bottom-line.

Tablets. iPads. iPhones. Android Phones. Social Networks. There are just a few of the of the tools that your ideal clients and ideal target markets are using to find exactly what they want, when they want it. Your clients are using the Internet to search for (and find) information, comparisons and even recommendations from friends & family. Take a moment to consider the possible influence of a tweet from the “right person” or the attention that people pay to what their friends “like” on Facebook. Social media is a powerful way to not only engage your target market, but also influence their actions.

Here’s the bottom line … if your target market cannot find you online, you are losing money. If you are not actively influencing the decisions that your ideal clients make in your area of expertise, you are losing money. If you fail to do what is necessary to connect with your target market online, you are missing a HUGE opportunity to help your ideal clients live a better life (with the aid of your programs, products or services) and you are effectively throwing away your GIFT along with potentially large amounts of revenue. People need you and they are waiting for you to show up.

Here’s a fact … YOU are your brand;  your brand is YOU and your online reputation connects the two.

  • The more influential your digital brand becomes, the more influential and powerful you become.
  • The more influential and powerful you are, the more people you can serve.
  • The more people you serve, the greater your impact.
  • The greater your impact, the better you leave the world around you and the more money you will make.

When your brand is influential and your online reputation puts your best foot forward… everyone wins!

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If building an influential brand and an strong online reputation sounds like something you need … like yesterday … let’s talk.   Click here to get started, or call us at (800) 753-6576.

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.