Community Buildling for Local Businesses

Community Buildling for Local Businesses


A Community of Your Own

Facebook, Twitter, MySpace, LinkedIn Groups and other third-party social platforms are fantastic places to find, attract and engage your target market.   Your interaction with your target market and ideal clients; however, should NOT end with your use of these networks.  It is important for you to first meet the folks with whom you want to work on their home turf (i.e., third-party social networks) and then inspire them to connect with you on your home base (e.g, your mailing database, email list and/or a community that you control).

While building a private online community for your business does take effect and can require a community manager, effectively maintaining such a community is a highly effective way to

  1. increase brand loyalty;
  2. learn more about the wants, needs, desires and habits of your target market in a closed setting in which you influence the environment;
  3. launch informal focus groups;
  4. implement various campaigns; and
  5. influence the behavior of your core market and ideal clients.

There are lots of platforms that make online community-building free – from a software/tools perspective.   A few community platforms with great potential for small business owners are listed below.   I suggest checking them out …

Now that you know what to do, how will you use this information to take UpwardAction® in your business?

Expect Excellence!

Coach TC

Tasha (TC) Cooper Coleman | UpwardAction® CEO

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.