Technology


Successful marketing and social brand authority campaigns are based on great data. Following are several of my favorite resources for finding white papers, charts, graphs and other data about social media, mobile and Internet usage. 1. Pew Internet Project @ http://www.pewinternet.org for tons of statistics and other data. 2. comScore Data Mine @ http://www.comscoredatamine.com for charts, graphs and webinars about Internet and...

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Numbers form the foundation of all profitable websites and social marketing campaigns. Online success requires that you have a firm grasp on how many people are engaged with your content. You must also know how people are engaging with your content. You can start to figure out this information by monitoring your most popular (i) webpages, (ii) website entry pages and (iii) website exit pages. Also, pay close attention to how much time...

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UpwardAction® Web Tech Feature Tool: Join.Me URL: http://www.Join.me What is it? Join.Me is a screen-sharing tool that facilitates online conferences of up to 250 participants. It has a one-to-one direct screen control feature. This tool also makes it easy to chat and send files. In addition to the features above, Join.Me Pro provides: A Personal Link and Custom Background option, which allows you to create your own personal meeting...

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YouSendIt makes sharing large files online easy and affordable. Have you have ever had trouble sending a large file to a client by email. If you answered YES, you’ll love YouSendIt at http://www.YouSendIt.com. This free technology makes it easy to send large files online. It also provides a simple solution for sharing large files with multiple people. YouSendIt provides the ability to store a file online, create a link to the file and...

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I'm coming clean. In my opinion, a website built on the self-hosted WordPress platform is essential to building and maintaining an influential, profitable online presence. If you are ready to leverage the power of the Internet to build your brand and grow your business – Build a WordPress self-hosted website – or integrate a WordPress blog into your existing website; Meet your ideal clients on social networks like...

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During the past week, I have spoken with more than a few business owners who have invested in beautiful new websites that are not designed to “work” for their businesses.   What a waste of money and a “set-up” for disappointing results! A beautiful “brochure” website is not enough. In today's inter-connected, engagement first world, your website must WORK for you by (i) generating contact...

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Web 2.0 technology makes it possible for professional service firms and retail businesses (both large and small) to (i) monitor their brand, (ii) track activities of key clients and (iii) engage their target market like never before. Helping companies optimize their business for strategic on-line growth is one of my favorite things to do.  Here are a few of my favorite resources… 1)    Business Monitoring:  Gist 2)    Client...

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