Social Media


Instagram is one of the most popular social networks on the scene. It has become a powerful way to leverage the power of photos and short videos to attract business opportunities.  According to Mashable, Instagram now has more daily active users than even Twitter. If you've determined that your target market and ideal clients are actively using this social network, you'll want to check out the following 7 tools.   Each one of them...

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Although newcomer in the world of social networks and micro-blogging platforms, Quora can be a powerful tool for lawyers and other professionals.   It's is a mico-blogging platform that is built around a collection of questions and answers that are created, edited and organized by the community of Quora users. Think of it as Twitter meets LinkedIn Answers. If you're interested in learning how you can leverage the power of this...

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Facebook is a social network that makes it easy to find, engage and influence the thoughts, actions and decisions of your family, friends, colleagues and the Facebook community at large.  This heavy influence and enormous impact is thanks to the power of the “like button.”  Here are 21 things that you can do right now to build a “likable” Facebook page that supports your personal marketing plan of action....

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Successful social networking is all about building and leveraging relationships. Powerful relationships are built on trust and two abilities- your likeability and credibility. Before you can expect others to value your input, you must first “earn the right to be heard” by being likable and credible. Social media makes it easier than ever to earn this right and build a magnetic brand that is authentic and eliminates the...

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Twitter is a micro-blogging platform on which you can share 140 character messages in a public environment. Messages shared on Twitter are called “tweets” and can be viewed by (i) people who are following you on Twitter and (ii) people who are searching Twitter for keyword phrases that you have used in your Tweets.  Your “tweets” can even show-up in Google searches for keyword phrases that appear in your...

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Twitter is one of my all time favorite social media tools.   Thanks to this micro-blogging platform I've met amazing people like @BrianMoran, @TrustBranding, @ZaraGreen, @NancyMyrland, @DonnaSeyle, @lawyercoach, @AdvertisingLaw and @BizinSpirit.  I've gotten to know fabulous folks like @Tim_Baran and @SmallBizLady better, PLUS I've reconnected with amazing mentors like @AlfredEdmondJr. Twitter has also directly led to amazing clients...

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Social networks make it easier than ever to identify, attract, engage and influence the decisions of your target market and ideal clients. Social media provides amazing and often free tools that make it possible for lawyers and other professional service providers to systemize and automate huge portions of their personal marketing and business development activities. Far too often, I find that lawyers are not using social media and...

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Social media can be a powerful “momentum builder” for your business or it can be a colossal waste of time. Before embarking on a social media campaign, pause and ask yourself the following key questions to determine if your business is ready to effective leverage the power of social media and web technology. 1. Do you have a comprehensive marketing strategy? To be the most effective, social media must be one component of a...

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Social media provides powerful resources for expanding your online presence and exponentially increasing the influence of your brand. This type of power brings tremendous responsibility along with it. In the same way social media can lead to fantastic business results, it can also damage your reputation and your brand when used recklessly. Misleading testimonials, privacy violations and defamation are common pitfalls for businesses...

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Does Your Company Need a Social Media Policy? Probably So. Do you employ people? Do you hire consultants? Do you work with interns or volunteers? If you answered yes to any of these questions, your company needs a social media policy. This is true for law firms, corporations, agencies and small businesses alike. Social media is not only here to stay, it's becoming more and more popular every day. When used effectively, social media is...

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