Social Media


Google Alerts is an extremely useful tool for monitoring your brand and keeping up with important information in your practice area and industry. The Google Alert tool will search the Internet for published information about the topics you’ve designated and deliver the results directly to your inbox. You have have content delivered once a day or once a week. Content can even be delivered to your inbox at a specific time of day or...

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A targeted Facebook “Like” can drive targeted traffic to your website and increase the value of your social currency. It also has the power, by its conspicuous absence, to instill doubt.  In a world where a brand-focused social media presence has become inextricably linked to the long-term success of your practice, Facebook ‘likes' play a part in measuring the effectiveness of your Facebook content in this social savvy world. ...

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Social media can disrupt your workflow, but it can also be a powerful tool for growing your practice. So how do you tell the difference between a social media campaign that converts followers into clients, and a time wasting stream of distracting notifications? Luckily, there are methods to help you quantify the cost effectiveness of the time that you invest posting, tweeting, and liking. Here are some questions that can help you...

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When properly leveraged, LinkedIn can be a powerful tool in your business development and personal marketing arsenal. It’s a great place to “find” and “get found” by prospective clients, colleagues, influencers and industry leaders. Once the “finding” has occurred, a fully-optimized LinkedIn profile tells the story of your professional background in a way that is not only engaging, but also helps to increase your visibility,...

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The Power of Great Content

The Power of Great Content


Posted By on Apr 21, 2014

GREAT Content … Adds value. Tells stories. Makes things clear. Creates vivid imagery. Empowers. Inspires. Motivates. Entertains. Educates. Has influence. Creates impact. TRANSFORMS the person who creates it and the person who consumes it. Is your content working this hard for you? We can help. Click...

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Social media provides powerful opportunities to market your business in a way that impacts  the lives of people every single day.   Here's how … 1.  Create great content every day. 2.  Visit at least one Facebook group and help someone out by providing your expert advice (for free) every day. Do this with love and care, not criticism or blame. 3. Leave an engaging comment on the wall of at least one Facebook group every day. 4. ...

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