Metrics


The day-to-day practice of law is busy and can feel all-consuming. Simply managing your caseload is enough to sap your energy and make you feel that it’s impossible to have any time for managing the business of running your law practice. But, here’s the thing. If you don’t make time to run a successful law business, your law practice will soon be out of business. So, how do you find time build your law business when the practice of...

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Are you ready to build social brand authority that increases your influence and impact – and will result in increasing your income?   First, focus on creating content that adds value to the life and business of your target audience.  Then become disciplined about posting your content on a platform that you control – like your website blog.    If you want your blog to be influential, here are 11 steps to get you started...

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What gets written gets measured. What gets measured gets done. Desire is a start, but it won’t get what you want. Intention is great, but it won’t get the job done. Decision is necessary, but will only take you so far. Planning will put you on the right path, but only works when it includes specific daily action that is written down. Plans that are neither specific nor written down quickly shift and change for the sake of your...

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Successful marketing and social brand authority campaigns are based on great data. Following are several of my favorite resources for finding white papers, charts, graphs and other data about social media, mobile and Internet usage. 1. Pew Internet Project @ http://www.pewinternet.org for tons of statistics and other data. 2. comScore Data Mine @ http://www.comscoredatamine.com for charts, graphs and webinars about Internet and...

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Tracking data is key to determining the return on investment (ROI) of a social media marketing program; however, it is just one step in determining the ROI of a marketing campaign.   You must be diligent about measuring various elements of a social media marketing campaign to really know its impact.   At UpwardAction® , we measure: Client acquisition cost in terms of money and time invested; Number of leads before and after social...

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Clients often ask how to determine if social media marketing is an effective use of their time and money.  When working with lawyers, accountants and executives, I always find  simple answers tied to clear goals work best … so, here’s my answer.    Determining the return on investment (ROI) of social media marketing is easiest when you (i) are clear about your goals, (ii) know which social media tools are best suited to...

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