Law Firm Marketing


All of us thoughtful, conscientious attorneys would like to publish great content and do it consistently. Here’s the thing, with busy law practices and lives – finding things to write about and actually taking the time to write about them is challenging But … does it have to be this way? Does it have to be hard to consistently publish valuable and engaging? No, it doesn’t. Keep reading for six steps you can implement to create...

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The day-to-day practice of law is busy and can feel all-consuming. Simply managing your caseload is enough to sap your energy and make you feel that it’s impossible to have any time for managing the business of running your law practice. But, here’s the thing. If you don’t make time to run a successful law business, your law practice will soon be out of business. So, how do you find time build your law business when the practice of...

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According to the American Bar Association, there are over one million licensed attorneys in the United States. With so much competition, how do you make your online presence stand out from the crowd? Fortunately, there are methods that will elevate the ranking of your firm’s website, and your social media profiles, in search results. Among the most effective methods is Inbound Linking. An inbound link is a link that someone else has...

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Social media can disrupt your workflow, but it can also be a powerful tool for growing your practice. So how do you tell the difference between a social media campaign that converts followers into clients, and a time wasting stream of distracting notifications? Luckily, there are methods to help you quantify the cost effectiveness of the time that you invest posting, tweeting, and liking. Here are some questions that can help you...

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When properly leveraged, LinkedIn can be a powerful tool in your business development and personal marketing arsenal. It’s a great place to “find” and “get found” by prospective clients, colleagues, influencers and industry leaders. Once the “finding” has occurred, a fully-optimized LinkedIn profile tells the story of your professional background in a way that is not only engaging, but also helps to increase your visibility,...

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Our series on lawyer review websites continues with LawyersRatingz.com. If you are interested in reading about the other lawyer review websites profiled on the UpwardAction Blog, check out the Lawyer Review Websites category here. LawyerRatingz.com is an interesting and popular lawyer review website that incorporates a bit of humor into a rating system that is entirely build on unverified consumer ratings. This is accomplished through...

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It’s no secret that I think lawyer review sites can be useful for lawyers who are really good at practicing law and consumers alike. You can read my thoughts about other attorney review sites by checking out the Lawyer Review Websites category of this blog. In this post, I’m covering SuperLawyers.com and what it offers lawyers and folks who need legal counsel – or may need it in the future. Psss –this includes everyone … you...

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Our series on lawyer review websites continues with look at Mardindale.com. To check out the other blog posts in this series, click here to visit the Spotlight on Lawyer Review Websites section of our blog. Keep reading to learn what you need to know about Martindale.com. Originally founded in 1868, when lawyer and businessman James B. Martindale first published The Martindale Directory, Martindale.com is a lawyer review website...

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Lawyer review and consumer information websites (with a focus on legal services) can provide a great service for consumers, but can be a nightmare for lawyers who are not actively managing their online reputations. Here’s the thing, if you are a lawyer in a solo or small practice and you are not actively managing your online reputation – your online reputation will eventually manage you. Through my work, I’ve found that lots of...

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It’s not surprising that in this digital day and age, the Internet has become a “go to” place for people in need of help to locate, analyze, and select legal representation. As a result … like it or not, it is imperative that attorneys who want to have profitable law businesses have a stellar online presence. Here’s the thing: lawyer review websites can play an integral role in how you are perceived by potential clients and also...

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