Digital Branding


Personal marketing involves the consistent sharing of valuable information that consistently (i) attracts your ideal clients; positions you as a expert and leading authority; and  (iii) keeps you on the minds of influencers and decision makers in your industry.   The combination of these three elements leads to systemically attracting new business opportunities and closing deals faster.  Ready to create a powerful and profitable...

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An ICON is a object or symbol of uncritical devotion. It is loved, respected and in some cases revered. A personal brand is your unique promise of value. It is what a person expects when she hears your name or a person encounters anything that reminds him of you. Your personal brand (aka “promise of value”) can become ICONIC when it is: Identifiable, Creative, On Top of Mind, Number One, Intentional, and Client Focused....

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What's in a Personal Brand? Everything. A “brand” is the sum total of what people think when they encounter anything at all that reminds them of you. You have a personal brand. That's right, even you. A personal brand, quite simply, is your unique promise of value. It is what people expect to occur when working or interacting with you. Everyone has a personal brand, regardless of whether they intentionally build and shape – or simply...

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A magnetic brand is a “promise of value” that systematically and consistently attract your target market and ideal clients. This happens when you become clear about (i) your target market, (ii) the exact needs of your target market, (iii) your value as it relates to a bottom-line objective and (iv) exactly how your value connected to a “known” need in the marketplace. This process works for entrepreneurs,...

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You have a brand. Period. In fact, you ARE your brand. People who interact with you on a daily basis for even a moment are left with their own impression of your value. This happens regardless of whether you are or are not intentionally working to shape such impressions. As an executive, your personal brand plays a major role in your reputation within your corporation, agency or nonprofit. Your brand has a direct impact on your work...

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One of the most effective ways to leverage the power of the social media and web technology to grow your business is to build a compelling and magnetic online brand online that shouts, “hire me” to prospective clients. Here are nine ways to get started. 1) Listen. Create a Google Alerts account and Tweet Beep account to monitor (i) your name; (ii) your business name; and (iii) keyword phrases related to your business solutions. 2)...

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Happy clients and repeat business are essential to the sustainable success of all businesses. The holiday season is a great time to turn your marketing focus inwards and turn your clients into brand ambassadors. Implement the following tips to “wow” your clients and get them talking about the genius of your business. 1. Surprise a current, former or prospective client with something of value that reinforces your brand, once a week....

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