Creating Content


Writing content that captures the trust and influences the mind your ideal client is essential to online success.  This is a magical process that I call creating “social brand authority.”  It leads to referrals, recommendations and sales. During my journey of creating social brand authority for others, I’ve learned many secrets that have made all the difference in my work. I’m writing this note to share these secrets with you. Let’s...

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All of us thoughtful, conscientious attorneys would like to publish great content and do it consistently. Here’s the thing, with busy law practices and lives – finding things to write about and actually taking the time to write about them is challenging But … does it have to be this way? Does it have to be hard to consistently publish valuable and engaging? No, it doesn’t. Keep reading for six steps you can implement to create...

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GREAT Content … Adds value. Tells stories. Makes things clear. Creates vivid imagery. Empowers. Inspires. Motivates. Entertains. Educates. Has influence. Creates impact. TRANSFORMS the person who creates it and the person who consumes it. Is your content working this hard for you? We can help. Click...

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The type of sustainable success that legendary law firms enjoy is built on “thought leadership” and “expert status.” Here’s how it works: once you establish that you are the “go-to” person in your primary practice area(s) and your industry for the types of matters that form the basis of your law business, you’ll find that prospective clients – who have pre-qualfied themselves...

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Social media provides powerful opportunities to market your business in a way that impacts  the lives of people every single day.   Here’s how … 1.  Create great content every day. 2.  Visit at least one Facebook group and help someone out by providing your expert advice (for free) every day. Do this with love and care, not criticism or blame. 3. Leave an engaging comment on the wall of at least one Facebook group every...

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Devoting the time and energy that it takes to consistently publish great content is important. Here are 7 reasons why … 1. People will begin to trust you. 2. People will want to hire you. 3. People will want to help you (often for free). 4. People will ask for your advice. 5. People will want to create joint venture programs with you. 6. People will be inspired to be their best because of you. 7. You will be able to command...

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Are you ready to build social brand authority that increases your influence and impact – and will result in increasing your income?   First, focus on creating content that adds value to the life and business of your target audience.  Then become disciplined about posting your content on a platform that you control – like your website blog.    If you want your blog to be influential, here are 11 steps to get you started...

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