Blog Posts


Google Alerts is an extremely useful tool for monitoring your brand and keeping up with important information in your practice area and industry. The Google Alert tool will search the Internet for published information about the topics you’ve designated and deliver the results directly to your inbox. You have have content delivered once a day or once a week. Content can even be delivered to your inbox at a specific time of day or...

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Writing content that captures the trust and influences the mind your ideal client is essential to online success.  This is a magical process that I call creating “social brand authority.”  It leads to referrals, recommendations and sales. During my journey of creating social brand authority for others, I’ve learned many secrets that have made all the difference in my work. I’m writing this note to share these secrets with you. Let’s...

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All of us thoughtful, conscientious attorneys would like to publish great content and do it consistently. Here’s the thing, with busy law practices and lives – finding things to write about and actually taking the time to write about them is challenging But … does it have to be this way? Does it have to be hard to consistently publish valuable and engaging? No, it doesn't. Keep reading for six steps you can implement to create...

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The day-to-day practice of law is busy and can feel all-consuming. Simply managing your caseload is enough to sap your energy and make you feel that it’s impossible to have any time for managing the business of running your law practice. But, here’s the thing. If you don’t make time to run a successful law business, your law practice will soon be out of business. So, how do you find time build your law business when the practice of...

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Building an influential online reputation is essential to business development and the growth of a thriving law practice.   The Internet and social marketing provides attorneys with a powerful platform for developing a brand with local and even national appeal; however, this platform can be dangerous when used carelessly.   Unlike in-person conversations, information shared on the Internet and social networks can go...

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According to the American Bar Association, there are over one million licensed attorneys in the United States. With so much competition, how do you make your online presence stand out from the crowd? Fortunately, there are methods that will elevate the ranking of your firm’s website, and your social media profiles, in search results. Among the most effective methods is Inbound Linking. An inbound link is a link that someone else has...

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