Blog Posts


Google Alerts is an extremely useful tool for monitoring your brand and keeping up with important information in your practice area and industry. The Google Alert tool will search the Internet for published information about the topics you’ve designated and deliver the results directly to your inbox. You have have content delivered once a day or once a week. Content can even be delivered to your inbox at a specific time of day or...

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Writing content that captures the trust and influences the mind your ideal client is essential to online success.  This is a magical process that I call creating “social brand authority.”  It leads to referrals, recommendations and sales. During my journey of creating social brand authority for others, I’ve learned many secrets that have made all the difference in my work. I’m writing this note to share these secrets with you. Let’s...

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All of us thoughtful, conscientious attorneys would like to publish great content and do it consistently. Here’s the thing, with busy law practices and lives – finding things to write about and actually taking the time to write about them is challenging But … does it have to be this way? Does it have to be hard to consistently publish valuable and engaging? No, it doesn't. Keep reading for six steps you can implement to create...

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The day-to-day practice of law is busy and can feel all-consuming. Simply managing your caseload is enough to sap your energy and make you feel that it’s impossible to have any time for managing the business of running your law practice. But, here’s the thing. If you don’t make time to run a successful law business, your law practice will soon be out of business. So, how do you find time build your law business when the practice of...

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Building an influential online reputation is essential to business development and the growth of a thriving law practice.   The Internet and social marketing provides attorneys with a powerful platform for developing a brand with local and even national appeal; however, this platform can be dangerous when used carelessly.   Unlike in-person conversations, information shared on the Internet and social networks can go...

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According to the American Bar Association, there are over one million licensed attorneys in the United States. With so much competition, how do you make your online presence stand out from the crowd? Fortunately, there are methods that will elevate the ranking of your firm’s website, and your social media profiles, in search results. Among the most effective methods is Inbound Linking. An inbound link is a link that someone else has...

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A targeted Facebook “Like” can drive targeted traffic to your website and increase the value of your social currency. It also has the power, by its conspicuous absence, to instill doubt.  In a world where a brand-focused social media presence has become inextricably linked to the long-term success of your practice, Facebook ‘likes' play a part in measuring the effectiveness of your Facebook content in this social savvy world. ...

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Social media can disrupt your workflow, but it can also be a powerful tool for growing your practice. So how do you tell the difference between a social media campaign that converts followers into clients, and a time wasting stream of distracting notifications? Luckily, there are methods to help you quantify the cost effectiveness of the time that you invest posting, tweeting, and liking. Here are some questions that can help you...

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When properly leveraged, LinkedIn can be a powerful tool in your business development and personal marketing arsenal. It’s a great place to “find” and “get found” by prospective clients, colleagues, influencers and industry leaders. Once the “finding” has occurred, a fully-optimized LinkedIn profile tells the story of your professional background in a way that is not only engaging, but also helps to increase your visibility,...

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Our series on lawyer review websites continues with LawyersRatingz.com. If you are interested in reading about the other lawyer review websites profiled on the UpwardAction Blog, check out the Lawyer Review Websites category here. LawyerRatingz.com is an interesting and popular lawyer review website that incorporates a bit of humor into a rating system that is entirely build on unverified consumer ratings. This is accomplished through...

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