10 Steps to Profitable Email Marketing
The power of social media and email marketing makes it easier than ever to fill your book of business with your ideal client, when you know what to do. If you’re ready to make things happen, I’ve put together 10 steps to get you started. Let’s go. Step 1: Define your target market. Step 2: Clearly identify your ideal client within your target market. Step 3: Select one significant pain, need, want or desire your ideal clients are experiencing right now and will most likely pay to resolve. Your ideal...
read moreEndorsement from Andres Mejer, Esq.
We had the pleasure of working with Andres Mejer, Esq. in our New Jersey Small Business Development Center (NJSBDC) sponsored social media workshops and private coaching program. Here’s what Attorney Andres Mejer says about working with Tasha Cooper Coleman (aka “TC”). “TC puts together a great seminar. The information was clear, concise, and manageable. She provides a lot of information in a short time. If you have the opportunity I highly recommend taking one of her seminars.” Andres Mejer, Esq.
read moreThe New Kid on the Block – Quora
Although newcomer in the world of social networks and micro-blogging platforms, Quora can be a powerful tool for lawyers and other professionals. It’s is a mico-blogging platform that is built around a collection of questions and answers that are created, edited and organized by the community of Quora users. Think of it as Twitter meets LinkedIn Answers. If you’re interested in learning how you can leverage the power of this mirco-blogging platform, keep reading … Create a compelling bio that summarizes your expertise and...
read moreBuild a Likeable Facebook Page – 21 Tips for Real Results
Facebook is a social network that makes it easy to find, engage and influence the thoughts, actions and decisions of your family, friends, colleagues and the Facebook community at large. This heavy influence and enormous impact is thanks to the power of the “like button.” Here are 21 things that you can do right now to build a “likable” Facebook page that supports your personal marketing plan of action. Answer all of the business profile questions for your Facebook business page. This helps the folks who visit and...
read moreBuild Relationships with Social Marketing
Successful social networking is all about building and leveraging relationships. Powerful relationships are built on trust and two abilities- your likeability and credibility. Before you can expect others to value your input, you must first “earn the right to be heard” by being likable and credible. Social media makes it easier than ever to earn this right and build a magnetic brand that is authentic and eliminates the need for a “sales proposition”. A magnetic brand is simply your unique promise of value. It lets...
read more21 Ways to Leverage the Power of Twitter
Twitter is a micro-blogging platform on which you can share 140 character messages in a public environment. Messages shared on Twitter are called “tweets” and can be viewed by (i) people who are following you on Twitter and (ii) people who are searching Twitter for keyword phrases that you have used in your Tweets. Your “tweets” can even show-up in Google searches for keyword phrases that appear in your tweets. Here are 21 ways you can start using Twitter to expand the influence of your personal brand and increase the...
read more21 Ways to Leverage the Power of Personal Marketing
Personal marketing involves the consistent sharing of valuable information that consistently (i) attracts your ideal clients; positions you as a expert and leading authority; and (iii) keeps you on the minds of influencers and decision makers in your industry. The combination of these three elements leads to systemically attracting new business opportunities and closing deals faster. Ready to create a powerful and profitable personal marketing program? Here are my favorite 21 ways to get started: Get clear about what you want to...
read moreCool Twitter Tools
Twitter is one of my all time favorite social media tools. Thanks to this micro-blogging platform I’ve met amazing people like @BrianMoran, @TrustBranding, @ZaraGreen, @NancyMyrland, @DonnaSeyle, @lawyercoach, @AdvertisingLaw and @BizinSpirit. I’ve gotten to know fabulous folks like @Tim_Baran and @SmallBizLady better, PLUS I’ve reconnected with amazing mentors like @AlfredEdmondJr. Twitter has also directly led to amazing clients and speaking opportunities with The Competitive Edge Conference, New Jersey...
read moreICONC Personal Branding for Professionals
An ICON is a object or symbol of uncritical devotion. It is loved, respected and in some cases revered. A personal brand is your unique promise of value. It is what a person expects when she hears your name or a person encounters anything that reminds him of you. Your personal brand (aka “promise of value”) can become ICONIC when it is: Identifiable, Creative, On Top of Mind, Number One, Intentional, and Client Focused. Let’s explore each of these traits in greater detail: Trait 1: Identifiable An ICONIC personal...
read more5 Steps to Growing Your Book of Business with Social Media
Social networks make it easier than ever to identify, attract, engage and influence the decisions of your target market and ideal clients. Social media provides amazing and often free tools that make it possible for lawyers and other professional service providers to systemize and automate huge portions of their personal marketing and business development activities. Far too often, I find that lawyers are not using social media and social networks to increase their books of business because they are simply to overwhelmed about exactly...
read more
