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Publishing Great Content Doesn’t Have to Be Hard, Just Follow These Simple Steps

Posted by on 12:46 am in Blog Posts, Creating Content, Law Firm Marketing | 0 comments

Publishing Great Content Doesn’t Have to Be Hard, Just Follow These Simple Steps

All of us thoughtful, conscientious attorneys would like to publish great content and do it consistently. Here’s the thing, with busy law practices and lives – finding things to write about and actually taking the time to write about them is challenging But … does it have to be this way? Does it have to be hard to consistently publish valuable and engaging? No, it doesn’t. Keep reading for six steps you can implement to create consistent content that will help build your online reputation and establish your brand as a leader in your...

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Key Ways to Measure The Success of Your Law Business

Posted by on 12:11 am in Blog Posts, Law Firm Marketing, Metrics | 0 comments

The day-to-day practice of law is busy and can feel all-consuming. Simply managing your caseload is enough to sap your energy and make you feel that it’s impossible to have any time for managing the business of running your law practice. But, here’s the thing. If you don’t make time to run a successful law business, your law practice will soon be out of business. So, how do you find time build your law business when the practice of law requires so much of your focused energy? Simple … maximize your time. Get started by becoming crystal clear...

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9 Ways to Destroy Your Online Reputation

Posted by on 11:10 pm in Blog Posts | 0 comments

Building an influential online reputation is essential to business development and the growth of a thriving law practice.   The Internet and social marketing provides attorneys with a powerful platform for developing a brand with local and even national appeal; however, this platform can be dangerous when used carelessly.   Unlike in-person conversations, information shared on the Internet and social networks can go “viral” quickly and they almost always remain accessible forever.  Once a thoughtless comment is made online, in...

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5 Inbound Linking Strategies for Your Law Firm

Posted by on 10:23 pm in Blog Posts, Law Firm Marketing | 0 comments

5 Inbound Linking Strategies for Your Law Firm

According to the American Bar Association, there are over one million licensed attorneys in the United States. With so much competition, how do you make your online presence stand out from the crowd? Fortunately, there are methods that will elevate the ranking of your firm’s website, and your social media profiles, in search results. Among the most effective methods is Inbound Linking. An inbound link is a link that someone else has shared, directing others to your content. The more others link back to your original content, the higher it...

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7 Types of Facebook Posts That Will Get You Liked

Posted by on 11:35 pm in Blog Posts, Social Media | 0 comments

A targeted Facebook “Like” can drive targeted traffic to your website and increase the value of your social currency. It also has the power, by its conspicuous absence, to instill doubt.  In a world where a brand-focused social media presence has become inextricably linked to the long-term success of your practice, Facebook ‘likes’ play a part in measuring the effectiveness of your Facebook content in this social savvy world.  Here are seven types of posts that will get likes, and ultimately drive targeted traffic to your...

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Are You Making Money on Social Media or Just Wasting Time?

Posted by on 2:45 am in Blog Posts, Law Firm Marketing, Social Media | 0 comments

Social media can disrupt your workflow, but it can also be a powerful tool for growing your practice. So how do you tell the difference between a social media campaign that converts followers into clients, and a time wasting stream of distracting notifications? Luckily, there are methods to help you quantify the cost effectiveness of the time that you invest posting, tweeting, and liking. Here are some questions that can help you evaluate the cost effectiveness of your social media engagement: What is the lifetime value of your client? How...

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9 Ways to Grow Your Practice with LinkedIn

Posted by on 8:57 pm in Blog Posts, Law Firm Marketing, Social Media | 0 comments

9 Ways to Grow Your Practice with LinkedIn

When properly leveraged, LinkedIn can be a powerful tool in your business development and personal marketing arsenal. It’s a great place to “find” and “get found” by prospective clients, colleagues, influencers and industry leaders. Once the “finding” has occurred, a fully-optimized LinkedIn profile tells the story of your professional background in a way that is not only engaging, but also helps to increase your visibility, strengthen the impact of your social marketing and enhance your ability to influence the decisions of your ideal...

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Spotlight on LawyerRatingz.com

Posted by on 5:42 am in Blog Posts, Law Firm Marketing, Online Reputation Management | 0 comments

Spotlight on LawyerRatingz.com

Our series on lawyer review websites continues with LawyersRatingz.com. If you are interested in reading about the other lawyer review websites profiled on the UpwardAction Blog, check out the Lawyer Review Websites category here. LawyerRatingz.com is an interesting and popular lawyer review website that incorporates a bit of humor into a rating system that is entirely build on unverified consumer ratings. This is accomplished through the website’s frequently updated scorecards. This site a part of the Ratingz network, which is a conglomerate...

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Spotlight on Superlawyers.com

Posted by on 4:13 pm in Blog Posts, Law Firm Marketing, Online Reputation Management | 0 comments

Spotlight on Superlawyers.com

It’s no secret that I think lawyer review sites can be useful for lawyers who are really good at practicing law and consumers alike. You can read my thoughts about other attorney review sites by checking out the Lawyer Review Websites category of this blog. In this post, I’m covering SuperLawyers.com and what it offers lawyers and folks who need legal counsel – or may need it in the future. Psss –this includes everyone … you too! SUPERLAWYERS.COM Founded in 1991 and often touted as one of the web’s most trusted online attorney...

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Spotlight on Martindale.com

Posted by on 7:24 pm in Blog Posts, Law Firm Marketing | 0 comments

Spotlight on Martindale.com

Our series on lawyer review websites continues with look at Mardindale.com. To check out the other blog posts in this series, click here to visit the Spotlight on Lawyer Review Websites section of our blog. Keep reading to learn what you need to know about Martindale.com. Originally founded in 1868, when lawyer and businessman James B. Martindale first published The Martindale Directory, Martindale.com is a lawyer review website containing profiles of over 1 million lawyers in the U.S., Canada, and 160 other countries. The site allows...

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