Content Creation Magic – 3 Steps to More Influence

Content Creation Magic – 3 Steps to More Influence

Writing content that captures the trust and influences the mind your ideal client is essential to online success.  This is a magical process that I call creating “social brand authority.”  It leads to referrals, recommendations and sales. During my journey of creating social brand authority for others, I’ve learned many…
Key Ways to Measure The Success of Your Law Business

Key Ways to Measure The Success of Your Law Business

The day-to-day practice of law is busy and can feel all-consuming. Simply managing your caseload is enough to sap your energy and make you feel that it’s impossible to have any time for managing the business of running your law practice. But, here’s the thing. If you don’t make time…
9 Ways to Destroy Your Online Reputation

9 Ways to Destroy Your Online Reputation

Building an influential online reputation is essential to business development and the growth of a thriving law practice.   The Internet and social marketing provides attorneys with a powerful platform for developing a brand with local and even national appeal; however, this platform can be dangerous when used carelessly.   Unlike in-person conversations, information…